Inflating Contributions

How Data and Statistics can be used to lie

Many years back, I attended an internal department town hall and a selected few speakers internal to the organization but external to the department were invited to share about their work. The purpose of which was to expose the technology department to other areas of the business and what others are doing in the company.

One particular presentation irks me enough that until today, more than 6 years later, I still remember it.

$70 million increase in revenue due to analytics